Is a Professional Website Worth It?
Plug in your real numbers. See what a website that actually ranks and converts could do for your bottom line. Spoiler: it's more than you think.
Your Business Numbers
Your Results Will Appear Here
Adjust the sliders on the left and hit "Calculate" to see how much revenue you're leaving on the table.
Is a Professional Website Actually Worth the Investment?
Every business owner asks the same question: "Why should I spend $500–$900 on a website when I can build one on Wix for $17/month?" It's a fair question. Here's the unfair answer.
A Wix site costs you roughly $204/year in subscription fees. Sounds cheap. But what's the cost of the leads you never get because your site doesn't rank? What's the cost of the customers who bounce because the design screams "I built this myself on a Sunday"?
The Math Most Agencies Won't Show You
If your average job is worth $500 and a proper website generates just 2 extra leads per monththat you close at 30%, that's an extra $3,600/year in revenue. Against a one-time $899 investment, your website pays for itself in under 3 months. After that? Pure profit.
And that's the conservative estimate. The calculator above uses industry data showing that professionally designed, SEO-optimized websites typically see 2–3× more organic traffic and 2–3× higher conversion rates than template sites.
Why Most Business Websites Underperform
Three reasons: they don't rank (no SEO), they don't persuade (no copywriting), and they don't convert (no funnel logic). A website that does all three is not an expense — it's your best-performing employee. It works 24/7, never calls in sick, and doesn't need health insurance.
Whether you're a HVAC contractor, a dental practice, or a CPA firm — the ROI calculation is the same. More visibility × better conversion = more revenue. Let's talk about yours.